The name is the story.

The story

The business carries my grandfather's name. Fernando Ferder was an Argentine and a lifelong River Plate man, and he taught me that how you do the work matters as much as the work itself.

I grew up in metro Atlanta, on the American end of that family, where Sundays still mean the match on TV and asado on the grill. What stuck wasn't the football. It was his standard: do the work properly, and treat the people you work for like the relationship outlasts the invoice.

I run Go Ferder from Atlanta. I put my grandfather's name on it because it's the bar I want to be measured against.

What working with me is like

You work directly with me from the first call through launch. I handle the design, the build, the contact path, and the handoff. There are no account managers and no handoffs between teams.

I show you real pages early, explain the tradeoffs in plain language, and keep the project moving. Once the site is live, I can stay on for updates and care if you want me to.

Why my background matters

Alex

Founder · Atlanta

Before Go Ferder, I spent years in operations at one of the world's largest airlines and at a customs agency in Buenos Aires. I studied international business and finance at the University of South Carolina, with an exchange at Bocconi in Milan.

That background taught me to treat a website as part of the business, not as a separate design exercise. I look at what a customer needs to understand, where the next step gets stuck, and how you will keep the site current after launch. I speak English, Spanish, Portuguese, and Italian, so I can also work directly on multilingual sites.

Off hours

Outside work, I spend my time on history, philosophy, cooking, languages, guitar, chess, and travel.

If the way I work sounds like a fit, I would be glad to hear what you are building.

Alex